Archive for the ‘Virtual Consumption’ Category

Virtual goods ARE real!

Do you want to buy this red tractor?

Buying a red virtual tractor in FarmVille or a particularly nice piece of virtual furniture may seem crazy to most bystanders, but virtual goods are extremely popular these days, and they are generating very large profits. In a somewhat cheesy metaphor one commentator wrote, that the “Online FarmVille game ploughs new fields of revenue“, and repeated the rumour that “fanatical farmers bought 800,000 new tractors yesterday and today they will buy another 800,000.” The title of another article states that “Virtual goods continue to make (real) serious money” and predicts, that theĀ “U.S. market for virtual goods will reach $1.6 billion in 2010″.

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